In a move that blends high fashion with pet pampering, iconic Italian luxury brand Dolce & Gabbana has unveiled its latest offering—a premium perfume designed exclusively for dogs. Named ‘Fefé,’ the fragrance draws inspiration from co-founder Domenico Dolce’s deep affection for his loyal canine companion. Priced at approximately ₹9,000, the scent encapsulates the essence of luxury, now extending the brand’s opulent touch to the world of pets.
The launch of Fefé marks a significant milestone for Dolce & Gabbana as the brand forays into pet care, elevating the grooming experience for dogs with a fragrance that combines tenderness with sophistication. The perfume is crafted with delicate notes of Ylang Ylang, Musk, and Sandalwood, creating a fresh and comforting scent designed to complement a playful beauty routine. This alcohol-free mist ensures that the fragrance is safe for pets, adhering to the Safe Pet Cosmetics protocol, a certification granted by Bureau Veritas Italia to guarantee the safety of animal cosmetic products.
Housed in a sleek green lacquered glass bottle, Fefé’s packaging is as luxurious as its contents. The bottle is adorned with a vibrant red metal cap and features a 24-carat gold-plated paw, signifying its exclusivity for dogs. This design is not just a nod to high fashion but also an emblem of the brand’s dedication to offering the best for every aspect of a dog’s life, from grooming to daily comfort.
Using Fefé is as thoughtful an experience as the perfume itself. Dog owners are advised to spray the fragrance onto their hands before gently rubbing it onto their dog’s fur, moving from the middle of the body towards the tail. This method not only ensures that the scent is evenly distributed but also offers a moment of scented pampering for pets. Alternatively, the perfume can be sprayed directly onto the dog’s fur, taking care to avoid the nose area.
While the idea of a dog perfume might raise eyebrows among some pet owners, Dolce & Gabbana has ensured that Fefé is both safe and well-received by its intended users—dogs. The fragrance has undergone rigorous safety testing, with 100% of participating dog owners in consumer tests agreeing that their pets well accepted the scent and that the product was delicate on their dogs’ fur. Additionally, 90% of participants reported that the scent lasted throughout the day, making it a practical yet luxurious addition to their pets’ grooming routine.
To celebrate the launch of Fefé, Dolce & Gabbana offers an exclusive dog collar with each purchase of the perfume. Available in two sizes—XS/S and M/L—the collar is a stylish accessory that further cements the brand’s commitment to providing a comprehensive luxury experience for pets.
Dolce & Gabbana’s entry into the pet care market with Fefé is a bold statement, blending the brand’s signature style with a deep understanding of the bond between pets and their owners. As the brand continues to innovate, Fefé stands out not only as a luxury item but also as a symbol of the evolving relationship between humans and their beloved dogs. For those who seek to indulge their pets in the finer things in life, Fefé is more than just a fragrance—it’s an experience.
Featured Image Credit: Instagram @dolcegabbana_beauty and @dolcegabbana
