Chrissy Teigen and John Legend, the dynamic duo known for their ventures into cookware, wine, and skincare, have again expanded their entrepreneurial reach. This time, pet care with the launch of their dog food brand, Kismet. The power couple, known for their love of gourmet food and their furry companions, are now bringing their passions together in a venture that’s bound to delight pet parents everywhere.
Their journey into the pet industry is no surprise to their fans, who have followed the couple’s love for their pets on social media. With four dogs—Penny, Petey, Pearl, and Pebbles—plus other smaller critters like budgies, a hamster, and a bearded dragon, Chrissy and John have created a bustling and loving home for their extended fur family. What’s more heartwarming is that three of their dogs are rescues, reflecting their commitment to animal welfare.
Named Kismet, the brand represents a fusion of Chrissy’s culinary expertise – she’s authored three cookbooks—and the couple’s deep affection for their canine companions. Speaking to Fast Company, Chrissy expressed their dedication to ensuring their pets receive the best nutrition possible, stating, “My dogs have eaten better than me at so many different points in my life.” This sentiment underscores their desire to provide high-quality, nutritious food for pets without compromising on taste or convenience.
The Kismet line offers a range of delectable treats for dogs, featuring flavors like chicken and barley with sweet potato nuggets, sure to make tails wag with delight. But Kismet isn’t just about food; it’s a lifestyle brand. In addition to tasty treats, Kismet offers stylish apparel for both dogs and their human companions, allowing pet parents to indulge in a bit of matching fashion with their furry friends.
Beyond their commitment to providing premium products, Chrissy and John are also dedicated to giving back. A portion of the proceeds from Kismet sales goes to support organizations like Project Street Vet and Paws for Life, underscoring their commitment to animal welfare and community support.
To ensure the highest quality, Chrissy and John collaborated with celebrity veterinarian Dr. Kwane Stewart to develop their dog food recipes. This partnership underscores their dedication to creating products that meet the nutritional needs of pets while maintaining the highest standards of quality and safety.
Their promotional efforts for Kismet have been nothing short of adorable, with Chrissy, John, and a couple of their furry friends making appearances on talk shows like Jimmy Fallon. Even their daughter Luna got in on the action, showcasing her entrepreneurial spirit by teaming up with their poodle Petey to sell Girl Scout Cookies earlier in the year.
As Chrissy Teigen and John Legend continue to expand their brand empire, their foray into the pet care industry with Kismet demonstrates their commitment to providing exceptional products for pets and their owners. With their signature blend of style, taste, and philanthropy, Kismet is poised to become a beloved brand among pet lovers everywhere, proving once again that this power couple knows how to hit all the right notes when it comes to business ventures.
